SEO, and why you NEED it!
“SEO”, or “Search Engine Optimisation” is simply put the tuning of your website to ensure it is as effective as possible in directing people to you via their search engine usage.
No matter how professional & / or eye-catching your website design is it will very likely be of little or no value to you if people can’t find it!
The simple facts are that if potential clients can’t find it via a search on Google (85% share), Yahoo (6.5%) or Bing(3.5%) then it is very unlikely for it to bring you any new business! But even if they can find you by your business name, what happens if they have never heard of your business before? What are they actualy searching for?
Consider this, if you are a company called “Alpha Associates”, people may very well find you via search engines if they type in “alpha associates” but if they have never heard of your business how likely is that! Your marketing strategy, be you a one man band or a major multinational, must include understanding what potential clients may actually be searching for when they use the major search engines.
Again, consider this, if Alpha Associates sells legal advice then potential clients are far more likely to be typing in “legal advice” than any phrases including “alpha” or “associates”, or course, but how best do you take advantage of this, and how do you know the most common search is not actually for “law help” or “dispute resolution”?
At exorior we understand not only how the search engines “index” your website and how this needs to influence your website layout & structure, but also how to find out what people are actually searching for and how to combine these two vital pieces of information into a website design & content strategy which could potentially catapult your website straight to the top of the major search engines. Give us the opportunity to help you optimise this critical busniess tool and reap the rewards for years to come!